We develop your brand and sales in Spain.
IMP Spain acts as a local commercial partner for international manufacturers of machinery, industrial technology and B2B equipment. We build the market: strategy, channel, commercial and technical coverage, prospecting, opportunity management and closing.
B2B focus · Nationwide development · One commercial point of contact
A Spanish commercial structure for manufacturers ready to move forward.
We do not stop at strategy. We turn it into actions, responsibilities, opportunities and commercial outcomes.
Market entry & development
We assess fit, competition, segments, priorities and implementation plan.
02External commercial management
We organise Spanish market activity with manufacturer discipline and commercial control.
03Channel development
We build territorial coverage with distributors and technical support.
04B2B prospecting
We identify customers, projects, key accounts and opportunities with real potential.
05Pipeline & reporting
We track each opportunity by stage, next step, priority and forecast.
06Negotiation & closing
We support proposals, technical meetings and commercial negotiations through to decision.
A commercial process designed to reduce uncertainty.
Every manufacturer starts from a different position. The process adapts, but the commercial discipline remains.
Diagnosis
Product, price, documentation, competitors, current channel and objectives in Spain.
Market plan
Priority segments, territories, value proposition, channel structure and objectives.
Development
Distributors, key accounts, prospecting, visits and opportunity generation.
Control & closing
CRM, follow-up, reporting, negotiation and network growth.
Commercial and technical presence across key areas of Spain.
We start with active coverage in 19 areas and expand it according to sector, product and project potential.
Specialised in technical and industrial selling.
We add the most value where sales require process understanding, investment justification and coordination between channel, technical service and customer.
Bakery & pastry
Machinery, production lines, ovens, mixing, forming and process equipment.
Chocolate & confectionery
Refining, conching, tempering, moulding, coating and chocolate processing.
Food processing
Process, mixing, dosing, production and automation equipment.
Cooling & proving
Controlled fermentation, refrigeration, freezing and process solutions.
Automation
Handling, end-of-line, integration and process optimisation.
Professional B2B equipment
Technical solutions requiring distribution, demonstration and support.
Manufacturer perspective. Local execution.
- Practical experience in machinery and professional equipment.
- Commercial and technical network already active in different areas of Spain.
- Structured opportunity and responsibility tracking.
- Direct communication with the manufacturer and focus on commercial decisions.
Manufacturers that need more than an occasional agent.
- Brands entering Spain with a structured strategy.
- Manufacturers needing to expand or professionalise their channel.
- Companies with technical products and consultative sales cycles.
- Brands seeking a stable commercial point of contact in Spain.
Tell us what you manufacture and what you want to achieve in Spain.
We review commercial fit, coverage needs and the most suitable route to market before proposing a collaboration.