Commercial representation in Spain

Commercial representation for international manufacturers in Spain.

IMP Spain acts as a local commercial structure for manufacturers: market strategy, distributor development, prospecting, pipeline, reporting, negotiation and closing.

External sales management

Commercial representation in Spain for international manufacturers.

IMP Spain acts as a local commercial structure for international manufacturers of machinery, industrial technology and B2B equipment. Our role goes beyond introducing contacts: we organise market development, channel, opportunities and follow-up.

The objective is to give the manufacturer an operational sales function in Spain without having to build a complete internal team from day one.

Market entrySales managementDistributorsProspectingCRMClosing
What we do
  • Product, market and competitive assessment.
  • Definition of target segments, territories and priorities.
  • Distributor development and coordination.
  • Prospecting of customers and key accounts.
  • Pipeline management and manufacturer reporting.
  • Support with negotiation and deal closing.
More than a sales agent

A commercial function with method and accountability.

For technical products, representation is stronger when the sales process is controlled, technical service is coordinated and the factory has market visibility.

Strategy

We define where to compete, how to position the offer and which segments deserve priority.

Execution

We move channel, customers, visits, proposals and next actions on an ongoing basis.

Control

The manufacturer receives market feedback, pipeline visibility and the decisions required to move forward.

When it makes sense

An alternative to building a Spanish subsidiary or full team from day one.

  • Brand without stable commercial presence in Spain.
  • Manufacturer already making occasional sales but needing structure.
  • Company with distributors that require better coordination.
  • Technical product requiring consultative prospecting and sales.
  • Manufacturer needing direct feedback from the Spanish market.
How we manage it

Visible and actionable commercial activity.

Commercial representation has to be manageable. We therefore work with priorities, opportunities, ownership, next steps and reporting. The manufacturer can see what is being developed and what decisions are needed.

The structure adapts to each brand's starting point and the real potential of the Spanish market.

International manufacturers

Do you need commercial representation in Spain?

Tell us what you manufacture, where you currently sell and what you want to achieve in Spain. We will assess fit and the commercial structure that makes sense.